TikTok is the home of raw, real, and ridiculously viral content. For brands looking to connect with Gen Z and millennials, TikTok's user-generated content (UGC) style offers a golden opportunity. But grabbing attention on a platform where people scroll at lightning speed? That takes smart strategy.
In this article, we'll walk you through the best practices for producing scroll-stopping TikTok UGC content-from eye-catching hooks to authentic storytelling and conversion-focused creativity.
Whether you're a solo creator or a growing brand, following these best practices will set your TikTok game apart. And if you want done-for-you content that's designed to convert, explore UGC Video Ads by Ayvidz -a trusted solution for viral, high-performing video creatives.
Visit her for more info on How to Create Authentic UGC Video Ads That Drive Conversions
1. Understand the TikTok UGC Culture
TikTok thrives on authenticity. Polished, high-production videos often get skipped in favor of natural, everyday moments. When producing TikTok UGC content, think:
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Raw > Refined
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Relatable > Perfect
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Entertaining > Salesy
This is where UGC Video Ads by Ayvidz shine-they replicate the tone and energy of real users, while staying optimized for conversions.
2. Hook Viewers in the First 2 Seconds
Your first 2 seconds decide whether viewers scroll or stay.
Scroll-Stopping Hook Examples:
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"You won't believe what this did to my skin in 3 days…"
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"This Amazon find changed my morning routine!"
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"I was today years old when I found this out…"
Use bold text overlays, expressive gestures, and emotional triggers to instantly grab attention.
3. Embrace Vertical, Full-Screen Format
TikTok is made for vertical viewing (9:16). Avoid borders, black bars, or horizontal formats that interrupt the immersive experience. Always film in full-screen vertical mode with the user's perspective in mind.
4. Keep It Real-Authenticity Wins
Tips to Nail Authenticity:
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Use everyday locations: bedrooms, bathrooms, cars, etc.
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Encourage natural dialogue over scripted speech.
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Show "imperfections" like messy hair, real reactions, and humor.
Viewers want to feel like they're getting advice from a friend-not being pitched by a brand.
5. Prioritize Storytelling Over Selling
Don't just list product features-tell a story. Stories build connection and memorability.
Simple TikTok UGC Story Structure:
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Problem: "My hair was frizzy no matter what I tried…"
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Discovery: "Then I saw this girl talk about this oil…"
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Solution: "After a week of using it, look at this shine!"
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CTA: "Link's in my bio. You have to try it."
6. Use Native Text and Captions
Add on-screen text using TikTok's native tools. This boosts accessibility, comprehension, and retention. Highlight:
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Key benefits
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Before/after results
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CTAs ("Watch till the end", "Link in bio")
Avoid too much text at once-keep it clean, bold, and timed to your audio.
7. Include Trending Sounds or Music
Using popular or trending audio increases discoverability. Sync your content to the beat for added polish.
Pro Tip: Keep your brand message clear even if someone watches on mute-hence the importance of captions!
8. Keep It Short & Snappy
While TikTok allows videos up to 10 minutes, the sweet spot is 15-30 seconds for maximum impact and retention. Every second should count.
9. Include a Natural, Strong Call-to-Action
End your video with a direct and friendly CTA that fits TikTok's tone. Examples:
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"You seriously need to try this."
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"Don't sleep on this-check the link."
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"I got mine from the link in bio-thank me later!"
Make it subtle, casual, and non-pushy.
10. Test Multiple Variations
TikTok is fast-moving, and trends change quickly. Test different:
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Hooks
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Visual styles
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Backgrounds
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Creators
Let performance data guide your content direction.
Key Takeaways
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TikTok UGC thrives on authenticity, speed, and personality
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The first 2 seconds are everything-hook hard
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Stories connect-don't just pitch, relate
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Keep videos short, vertical, and on-trend
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Use native text, music, and captions
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Always include a natural call-to-action
Frequently Asked Questions (FAQ)
Q: Can I repurpose Instagram UGC content for TikTok? Yes, but make sure to format it vertically and tailor the style to TikTok's fast-paced, casual vibe. Remove watermarks and add platform-appropriate hooks.
Q: Do I need influencers or can real customers work? Both work great. In fact, "real people" often outperform influencers due to higher relatability. Focus on honest feedback and experiences.
Q: How many UGC videos should I produce per week? Aim for 3-5 fresh videos weekly to keep up with TikTok's content cycle. The more you test, the more you learn what resonates.
Q: Should I include product shots? Yes-but keep them natural. Show the product in use, results over time, and everyday interactions rather than staged studio shots.
Q: How can I ensure my UGC converts? Focus on clarity, relatability, and CTA strength. UGC created with intent-like those from UGC Video Ads by Ayvidz-are designed to entertain and convert.
Conclusion
TikTok isn't just for dances and challenges-it's a goldmine for brands ready to meet their audience with genuine, scroll-stopping content. By combining creativity, authenticity, and smart storytelling, your UGC can capture attention and drive real business results.
Whether you're a solo creator or a growing brand, following these best practices will set your TikTok game apart. And if you want done-for-you content that's designed to convert, explore UGC Video Ads by Ayvidz-a trusted solution for viral, high-performing video creatives.
Time to grab that ring light, hit record, and stop the scroll!